Marketing Case Studies

Brand Awareness: Real-Time Solutions

Brief: develop the brand awareness for S&P Capital IQ Real-Time Solutions business.

Project Goals: increase brand awareness and digital engagement.

Capitalize on Change Home Page by Millsey Studios Campaign Management: Capitalize on Change Campaign

Brief: develop, build and execute a digital marketing plan for SunGard’s Capitalize on Change Campaign, a one day road show event that was hosted in fifteen cities around the world on how to capitalize on change within the financial markets.

Project Goals: increase brand awareness and event registration.

Digital Marketing: SunGard Financial Systems

Brief: develop a new corporate website for SunGard Financial Systems

Project Goals: design, build and launch a new corporate website to help promote SunGard’s products and services, thought leadership and aid in lead generation.

Print Campaign: Transparency, Efficiency, Networks Campaign

Brief: develop a print and digital marketing strategy for SunGard’s global Transparency, Efficiency, Networks (TEN) magazine

Project Goals: Set up advertising campaign and include URL links within the magazine text for video footage online.