|Brand Awareness: Real-Time Solutions
Brief: develop the brand awareness for S&P Capital IQ Real-Time Solutions business.
Project Goals: increase brand awareness and digital engagement.
|Campaign Management: Capitalize on Change Campaign
Brief: develop, build and execute a digital marketing plan for SunGard’s Capitalize on Change Campaign, a one day road show event that was hosted in fifteen cities around the world on how to capitalize on change within the financial markets.
Project Goals: increase brand awareness and event registration.
|Digital Marketing: SunGard Financial Systems
Brief: develop a new corporate website for SunGard Financial Systems
Project Goals: design, build and launch a new corporate website to help promote SunGard’s products and services, thought leadership and aid in lead generation.
|Print Campaign: Transparency, Efficiency, Networks Campaign
Brief: develop a print and digital marketing strategy for SunGard’s global Transparency, Efficiency, Networks (TEN) magazine
Project Goals: Set up advertising campaign and include URL links within the magazine text for video footage online.