Marketing Case Studies
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Brand Awareness: Real-Time Solutions
Brief: develop the brand awareness for S&P Capital IQ Real-Time Solutions business. Project Goals: increase brand awareness and digital engagement. |
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Campaign Management: Capitalize on Change Campaign
Brief: develop, build and execute a digital marketing plan for SunGard’s Capitalize on Change Campaign, a one day road show event that was hosted in fifteen cities around the world on how to capitalize on change within the financial markets. Project Goals: increase brand awareness and event registration. |
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Digital Marketing: SunGard Financial Systems
Brief: develop a new corporate website for SunGard Financial Systems Project Goals: design, build and launch a new corporate website to help promote SunGard’s products and services, thought leadership and aid in lead generation. |
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Print Campaign: Transparency, Efficiency, Networks Campaign
Brief: develop a print and digital marketing strategy for SunGard’s global Transparency, Efficiency, Networks (TEN) magazine Project Goals: Set up advertising campaign and include URL links within the magazine text for video footage online. |