Print Campaign: Transparency, Efficiency, Networks
| Client: | SunGard Financial Systems is one of the world’s leading software and technology services companies and serves approximately 25,000 customers in more than 70 countries |
| Brief: | Develop a print campaign with digital capabilities for SunGard’s global Transparency, Efficiency, Networks (TEN) magazine – a thought leadership and brand awareness campaign |
| Goals: | Set up an advertising campaign and include URL links within the magazine for thought leadership footage online |
| KPIs: | Number of copies distributed and online content downloaded/viewed |
| Process: | Optimise, edit and host the 20 thought leadership videos Generate URLs, quick response (QR) codes and tracking IDs for each video. Collaborate with the creative and content teams on layout and design |
| Results: | Print run: >100,000 copies Video consumption: 10% of total web traffic |
TEN Magazine
Research: for this project I wanted to use QR codes to show that SunGard was embracing new ways for users to access additional content for looked into the different options available. I decided to use Microsoft Tag because of the reporting that comes with your account and additional functionality, such as personalising the QR code.
QR Flow for TEN
Technology: in order to use QR codes you need a reader and nowadays these are found on smartphones so all videos would need to stream for a variety of mobile operating systems and be streamed anywhere in the world without latency issues. You Tube wasn’t an option at the time as we needed to stream videos in China too so my solution was to use the Amazon Cloud to provide a content distribution network, which reduces the load on the master server by copying the site and placing it around the world at node points, and worked with Big Orange Software to optimise each video for mobile use. The graphic above shows the steps in view content from each section of the magazine.