From strategy to delivery.
This portfolio site shows a career built around turning ideas into structured, practical outcomes. It combines twenty years' marketing experience with writing and publishing a book, founding a lifestyle brand, and delivering hands-on design-and-build projects.
I founded and built Pendulum of Change — a lifestyle brand for the sober curious — aimed at over-forty social drinkers who are considering a break, cutting back, or exploring life without alcohol. Drawing on my marketing and technology experience, I developed the brand strategy, content, design, and delivery myself. The website includes:
Project tools and platforms for Pendulum of Change
For a long time, I had a calling to publish my own work, but the right subject matter evaded me. However, when I entered my forties and decided to question my social drinking, little did I know that taking a different path would lead me to a topic that interested me, to finally author a book, and to learn new skills along the way.
Project tools and platforms for The Last Drop
Since 2020, I have taken on more than twenty home renovation and design projects — kitchen, utility and en suite renovations, landscaping, and bespoke builds — putting an Industrial Design Engineering degree to use for the first time since university. The decision to take on the work was driven by deadlines, tight budgets and to satisfy a lifelong desire to build.
The standout project was the one that made all the others easier: the Mobile Workbench — a rolling workstation with an integrated mitre saw, table saw and dust collection system, designed and built to solve the constant reshuffling of tools in a small workshop.
Project tools and platforms for Mills & Mitre
CRU is a subscription and consulting corporation, specialising in mining, metal and fertilizer commodities, and delivers global business intelligence through market analysis, price assessment, consulting and global conferences.
I joined to build a marketing function from the ground up: brand, campaigns, customer events, and manage a global team of six across America, China and Europe, running a £600k annual budget.
Achievements FY19
S&P Global is a leading provider of multi-asset class and real time data, research and analytics, serving clients such as Wells Fargo, Morgan Stanley, Fidelity and Barclays.
I was brought in to build brand awareness and demand for Real-Time Solutions, a new multi-asset class market data business spanning desktop tools, managed services and value-added content.
FIS provides software and IT services to financial institutions worldwide.
I was hired by the CMO to set up and run SunGard's first global interactive marketing team, building campaign strategy across seven business units.
Global marketing strategy from brand positioning through product launch. Building and running teams — budgets, hiring, coaching, KPIs.
Campaign management, website design and build (Wix, WordPress), SEO, digital advertising, creative direction and design (Canva, graphic design and video).
Salesforce, Pardot, HubSpot, Sitecore, EpiServer, SketchUp, Google Analytics & Search Console, GoDaddy, Netlify, e-commerce and CMS platforms, AI tools including Claude, Grok and Gemini for research and content.
ROI and revenue attribution for marketing activity, presented directly to executive boards.
Self-publishing and distribution end to end — Amazon KDP, IngramSpark, Book Bolt, ISBN registration, multi-platform retail listing, Shutterstock.